Rich in both visual flair and industrial insight, the 1964 American Fabrics No. 63 Winter & Spring Catalog offers a fascinating look into the fabric innovations, fashion influences, and marketing strategies that defined the early 1960s textile industry. With a cover design by W. Lully, featuring a symbolic element from Ryutakuji courtesy of Sogen Roshi, this issue blends Eastern philosophy with Western design thinking—perfect for collectors, designers, and fashion historians.
Item Condition:
This catalog is in good condition. The item shown in the listing photos is exactly what you will receive. Please check the pictures to verify condition. All items come with a plastic protective covering for preservation. Combined shipping available upon request.
Cover Design:
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Created by W. Lully, the cover features a design element from Ryutakuji, a Zen Buddhist temple—emphasizing a global and philosophical approach to textile aesthetics.
Directions in Fabric and Fashion:
Spotlighting leading trends for winter and spring seasons:
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Silk-like knits in man-made fibers
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New glamour in evening wool, lace accents, and novelty woolens by Eniger Mills
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The crochet-inspired knit, suede leather looks, and hard-finished woolens
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Colorscope for fine woolens, astrakhan black, and brocade party silks
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Bird and animal conversational prints, architectural window nets, rugby stripes, and more
Thematic Features:
The Italian Look in Fabric and Fashion
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A deep dive into Italy’s influence on style and textile direction, known for elegance and innovation.
“Tom Jones” – A Novel... A Film... A Fashion Influence
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Exploring the rise of the Sportive Look, influenced by the Tom Jones film and its period-inspired fashion trends.
Ski – Source of New Fashion Ideas
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An editorial spotlighting ski and après-ski fashion from resorts like Sugarbush and Stowe, highlighting their design crossover appeal.
Special Stretch Feature Section (12 pages):
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Stretch – The Hidden Dimension in Textiles
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Analysis of stretch fabric's rise and technical foundation
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Stretch and the Comfort Concept in Fashion
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Editorial on how stretchwear meets modern lifestyle demands
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The History of Stretch and How It Grew
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A timeline of technological and cultural adoption
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What You Should Know About Stretch
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Definitions, usage tips, and fabric properties explained
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The Variety and Scope of Stretch
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Photographic survey of stretch products in the market
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How Much Stretch... and Where?
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Garment-specific stretch guides and best practices
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“To Stretch Means To Live”
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Psychological insight by Dr. Ernest Dichter on the experience of stretchwear
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Industry Features & Artisanal Spotlights:
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The Vocabulary of Stretch – Glossary of key terms in stretchwear
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“Imported from America” – The impact of U.S. textiles in global fashion markets
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The Martinerie Tapestries – A French house capturing the human condition through textile art
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The San Blas Mola – A vibrant appliqué tradition from the San Blas Indians of Panama
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Vera and the Sophisticated Mass Market – How designer Vera bridged exclusivity with accessibility
Marketing Presentations:
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The Everfast Americana Collection
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Illustrated 8-page showcase of heritage-inspired fabrics with modern functionality
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The Versatility of Procion Dyes
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Featuring swatches and commentary from I.C.I., highlighting bright, fiber-reactive dye technology
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Madison – Stretch Yarn Specialist
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A profile on Madison Throwing Company, innovators in stretch yarn for both knits and wovens
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Shipping Information:
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The 1964 American Fabrics No. 63 Winter & Spring Catalog is a rich archive of textile history—bridging fashion, philosophy, and industrial progress. A valuable resource for anyone interested in mid-century modern fashion, stretchwear evolution, and global fabric culture.