Description
1967–1968 Western Auto "The Family Store" Fall & Winter Catalog – Good Condition
This original 1967–1968 Fall & Winter Western Auto Catalog captures a nostalgic era in American retail history, offering an in-depth look at home electronics, furniture, and appliances marketed under the iconic Truetone® brand. Headlined by the largest color TVs available at the time, this catalog showcases mid-century technology and design with detailed product descriptions, pricing, and cabinetry options reflective of the era’s style trends.
The catalog is in good condition, with typical signs of age. The exact item shown in the listing photos is the one you will receive. Please review pictures for condition purposes. All items are shipped in a plastic protective covering, and combined shipping is available upon request.
Catalog Highlights:
Truetone® 23-Inch Diagonal Color TV
Models: The Scandia / The Trieste
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295 sq. in. viewing area – the largest available at the time
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Price: $599.95 with trade
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Automatic color purifier
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25,000 volts of power
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3 IF stages, photo-etched circuitry
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Quick-color tuning for faster startup
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VHF/UHF reception with keyed AGC
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Cabinet styles: Scandinavian Provincial or Italian Provincial
Truetone® 22-Inch Diagonal Color TV
Models: The Modern / The Standish / The Monaco
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268 sq. in. viewing area
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Price: $579.95 with trade
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Automatic color purifier
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Quick-color tuning
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Same advanced features as 23", in a more compact form
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Multiple decorative cabinet options
Truetone® Lo-Boy 22-Inch Color TV
Models: The Pittsfield / The Drammen
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Price: $449.95 with trade
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Cabinet finishes: Danish Modern Walnut or Early American Maple
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Quick-color feature with 8–12 second warm-up
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Full VHF/UHF reception with keyed AGC
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Space-saving low-profile design ideal for stylish interiors
Note on Pricing:
“As the time catalog went to press, prices were as correct as possible for 58 years. W.A. has offered American families value without equal.”
— Western Auto Guarantee
A charming and informative piece of retail and electronics history—perfect for collectors, set designers, or enthusiasts of mid-century American consumer culture.