Description
1967 American Fabrics No. 74 Winter-Spring Catalog
Step into the dynamic world of textile evolution with the 1967 American Fabrics Winter-Spring Catalog, a valuable artifact from one of the most innovative periods in fabric and fashion history. This original issue offers a comprehensive look at seasonal fabric trends, fiber marketing revolutions, and international developments that shaped the mid-century textile industry.
Condition: This item is in good condition. The magazine pictured is the exact item you will receive. Please refer to the images for an accurate view of its condition.
We offer combined shipping upon request, and all purchases are protected in plastic covers to ensure safe delivery.
Contents Overview
Cover Design
Designed by W. Lully, the cover art reflects the tones and textures of the season’s fashion landscape.
Directions in Fabric and Fashion
A vibrant, 11-page showcase of textile innovation featuring trends such as:
-
Knit-like woven woolens
-
Yarn-dyed cottons and animal print tracks
-
Three-season knits and sneaker fabrics
-
Prints inspired by Cubism and boutique aesthetics
-
Stretch denim with Inca patterns
-
Glitter-infused textures and bold black-and-white jerseys
The Fiber Producer in Marketing
A deep dive into the transformation of the textile industry as man-made fiber producers become key players in marketing strategies, reshaping the entire supply chain.
Activating the Consumer Market
Explores the rise of fiber producers’ advertising and promotion strategies in building a strong, consumer-driven textile economy.
The Modern Marketing Chain
A visual representation of the textile journey — from fiber production to finished apparel — and the fiber producer’s pivotal role in every step.
How American Fiber Producers Market Their Products
An in-depth review of leading U.S. fiber companies and their unique marketing strategies and industry philosophies.
The Revival of Tradition in Men’s Fashion
Highlights the resurgence of 1940s menswear styles, including:
-
The Country Suit
-
Fancy Back and Leisure Suits
-
The White Blazer and Ascot Shirt
-
The Tweed Knicker Suit and Finger Tip Coat
The World of Textiles
Global insights and trends impacting textile production and trade across markets.
Special Marketing Features
Monsanto’s “Actionwear”®
Details the successful launch of the “Actionwear” label using Chemstrand Blue “C” nylon, which set new standards in quality-controlled apparel production.
France at Ease
Features TMV-VALAMAS of Lyon, led by Felix Laurent, showcasing stretch fabrics using Rhodiaceta’s “Rhodastic” and “Tergal.” Includes swatches from the cutting-edge “Valaster” collection.
The New Wave in Canton Fabrics from Turner Jones
Introduces new textile innovations from a legendary name in fabrics, bringing fresh energy and style to classic materials.
A rich resource for fashion historians, designers, collectors, and textile professionals, this catalog embodies the era’s bold experimentation and global momentum in fabric development. Add this original issue to your archive today and explore the threads that shaped an industry.
Browse more vintage editions at OriginalMagazines.com – where every page weaves a story.
Related Topics
-
1967 American Fabrics Winter-Spring Catalog vintage
-
Vintage textile industry marketing strategies
-
Retro menswear fashion revival 1960s
-
American Fabrics catalog collection 1967
-
Mid-century fabric innovations and prints
-
TMV-VALAMAS stretch fabric design France
-
Monsanto Actionwear Chemstrand nylon
-
Fashion trends in 1960s sportswear textiles
-
Textile marketing chain fiber to fashion
-
Turner Jones Canton fabric catalog 1967
CONTENTS
Cover Design
AF's cover design, by W. Lully, reflects the colors and forms of the current season’s fashions.
DIRECTIONS IN FABRIC AND FASHION – 11
Coordinated Line — Welcome Fact … One for the Men’s Field
From the Versatile C & A … Knit-Like Woven Woolen … Mind-your Corduroy … The Pants Suit … A Look of Yarn-Dyed Cottons … Eyes on Nattier … Animal Print Tracks … Cottons Wool … Like Knit, a Three Seasons Invention … In the Style of Wool … A Bit of Stretch Makes an Ideal Sportswear Gabardine … Hop-sacking in a Noosey Print … On the Horizon — Moiré … “Sneaker Fabrics” Enhanced … Stripes and Texture Add Up to Two Directions in One … Toward the Ideal in Skiing and Sailing Fabrics … Luxury for All … Argyle Print for a Swiss Favorite … Seersucker Takes to Print … Menswear Fashions … “Women’s Fashion Market … Shades of the ’30s — Cubism Top and Bottom” Knit Story … Prints With Movement … Animal Prints — The Zoo Makes News in Prints … The New Freedom in Prints … Jersey Bounces with a Bold Approach to Black and White … Prints With the Boutique Stamp … Limitless Vista for Corfam … Inca Pattern in Geometric … Prints in Stretch Denim … Glittery Scene.
THE FIBER PRODUCER IN MARKETING – 49
Why does the man-made fiber producer today play a leading role in marketing at every level of the textile-apparel industry? What has led him to undertake this function? How has he affected the structure and operation of the textile business? The answers to such questions reveal the nature of the revolution which has taken place in a decade.
ACTIVATING THE CONSUMER MARKET – 50
The objective of the fiber producer is a planned and expanding economy for textiles. To achieve this objective he has maintained an advertising and promotion power which never before existed in the history of the textile industry.
THE MODERN MARKETING CHAIN – 52
The marketing practices introduced by the fiber producer have wrought a revolution in the structure and function of the textile industry. AF’s graphic chart shows how the program moves along the continuum from spinner to consumer.
HOW AMERICAN FIBER PRODUCERS MARKET THEIR PRODUCTS – 54
Each of the major fiber producers and trade groups has charted a distinctive course in marketing its fiber products. Here is an up-to-date report on the philosophy and current practice adopted by producers in the United States.
THE REVIVAL OF TRADITION IN MEN’S FASHIONS – 60
The fashions and fabrics of an earlier day are now returning to popularity. What motivates this swing of the pendulum is discussed here and illustrated with a photographic model of men’s fashions taken in the Forties. They suggest the shape of things to come.
HIGHLIGHTS OF THIS 20-PAGE PRESENTATION INCLUDE:
The Country Suit … The D.B. Long Roll … The Bold Chalk Stripe … Formal Wear Not So Formal … The Wide Knit Rib … Fancy Pants … Bold Print Shirts … White Linen Basics … The Ascot Shirt … The Leisure Jacket … Fancy Back Suits … The Vested Suit … The Note of Elegance in Bold Plaids … Shetland in Stripes and Checks … The White Blazer … Four-Button Jackets … Fuzzy Coats … Corded Jackets … The Button Vent … The Leisure Suit … The D.B. Vest Suit … The Finger Tip Coat … The Paddock Suit … The Tweed Knicker Suit.
THE WORLD OF TEXTILES – 80
News and commentary related to the scope and movement of the textile industry throughout the world.
MARKETING PRESENTATIONS
THE STORY OF MONSANTO’S “ACTIONWEAR”®
By launching and developing a quality-controlled program under the “Actionwear” label, Monsanto set a standard for the total apparel industries and built national consumer respect for apparel made with Chemstrand Blue “C” nylon.
FRANCE AT EASE
In France, the most dedicated and articulate advocate of the stretch concept in tailored town clothes is a man called Felix Laurent. His company — TMV-VALAMAS of Lyon — has used Rhodiaceta’s “Rhodastic” and “Tergal” fibers to develop a pioneering collection of stretch fabrics with official backing. The fabricators a vital new area for exploitation. Swatches of his “Valaster” collection — perhaps the most exciting of its kind in the world — are shown here, together with his plan d’etre for their development.
THE NEW WAVE IN CANTON FABRICS FROM TURNER JONES
Style-setting idea fabrics are giving a vigorous, new look to one of the most respected names on the textile scene. A selection from the new Canton range is swatched here.