Cover of 1978 JC Penney Back-to-School Sale Catalog featuring a stylish boy and girl holding notebooks, promoting discounts on denim jeans and jackets.
Inside spread of the 1978 JC Penney Back-to-School Sale Catalog showcasing boys' fashion, including no-iron denim jeans, colorful sweaters, and promotional discounts on various items.
1978 JC Penney Back-to-School Sale Catalog page showcasing a variety of colorful sweaters and pants with promotional pricing details. Includes visible markdowns and descriptions such as ‘Save 10% on Versatile Tops’ and ‘Save 15% on Sweaters.’ Design features classic 1970s youth fashion.
1978 JC Penney Back-to-School Sale Catalog page featuring children modeling casual outfits, including colorful tops and flared jeans. Promotional details show ‘Save 20% on Super Denim Jeans,’ highlighting examples of late-1970s youth fashion styles.
1978 JC Penney Back-to-School Sale Catalog page displaying stylish clothing options for girls, including vests, wide-leg pants, and colorful separates. Features promotional sales like ‘Save 15% on Colorful Separates,’ representing 1970s fashion trends.
1978 JC Penney Back-to-School Sale Catalog page illustrating sporty clothing ensembles for girls, including sets of matching tops and bottoms. Promotional messages highlight discounts such as ‘Save 15% on Sporty Sets,’ reflecting the late-1970s apparel trends.
1978 JC Penney Back-to-School Sale Catalog page showing an array of children’s hosiery and nursery furniture. Pricing details include ‘Save 10% on Babies’ Furniture,’ emphasizing practical yet stylish options from the 1978 back-to-school collection.
1978 JC Penney Back-to-School Sale Catalog showcasing boys' fashion, featuring pull-on pants, colorful sweaters, and casual looks. Promotional details highlight savings on apparel.
1978 JC Penney Back-to-School Sale Catalog displaying a variety of shoes, including loafers and clogs, with promotional offers detailing discount rates.
1978 JC Penney Back-to-School Sale Catalog presenting kitchenware including cutlery and dinnerware sets, with notable discounts on select items.
1978 JC Penney Back-to-School Sale Catalog featuring home furniture deals, including shelving units and mattress pads, showcasing significant price reductions.
1978 JC Penney Back-to-School Sale Catalog highlighting a colorful array of easy-care curtains with promotional discounts on various styles and colors.
1978 JC Penney Back-to-School Sale Catalog featuring a vibrant fashion spread with a man and woman modeling colorful jackets and layered shirts, showcasing late-1970s youth fashion styles.
1978 JC Penney Back-to-School Sale Catalog displaying a promotional image for super cord jeans and casual tops, featuring a stylish young couple dressed in retro fashion, highlighting trends from the late 1970s.
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Cover of 1978 JC Penney Back-to-School Sale Catalog featuring a stylish boy and girl holding notebooks, promoting discounts on denim jeans and jackets.Inside spread of the 1978 JC Penney Back-to-School Sale Catalog showcasing boys' fashion, including no-iron denim jeans, colorful sweaters, and promotional discounts on various items.1978 JC Penney Back-to-School Sale Catalog page showcasing a variety of colorful sweaters and pants with promotional pricing details. Includes visible markdowns and descriptions such as ‘Save 10% on Versatile Tops’ and ‘Save 15% on Sweaters.’ Design features classic 1970s youth fashion.1978 JC Penney Back-to-School Sale Catalog page featuring children modeling casual outfits, including colorful tops and flared jeans. Promotional details show ‘Save 20% on Super Denim Jeans,’ highlighting examples of late-1970s youth fashion styles.1978 JC Penney Back-to-School Sale Catalog page displaying stylish clothing options for girls, including vests, wide-leg pants, and colorful separates. Features promotional sales like ‘Save 15% on Colorful Separates,’ representing 1970s fashion trends.1978 JC Penney Back-to-School Sale Catalog page illustrating sporty clothing ensembles for girls, including sets of matching tops and bottoms. Promotional messages highlight discounts such as ‘Save 15% on Sporty Sets,’ reflecting the late-1970s apparel trends.1978 JC Penney Back-to-School Sale Catalog page showing an array of children’s hosiery and nursery furniture. Pricing details include ‘Save 10% on Babies’ Furniture,’ emphasizing practical yet stylish options from the 1978 back-to-school collection.1978 JC Penney Back-to-School Sale Catalog showcasing boys' fashion, featuring pull-on pants, colorful sweaters, and casual looks. Promotional details highlight savings on apparel.1978 JC Penney Back-to-School Sale Catalog displaying a variety of shoes, including loafers and clogs, with promotional offers detailing discount rates.1978 JC Penney Back-to-School Sale Catalog presenting kitchenware including cutlery and dinnerware sets, with notable discounts on select items.1978 JC Penney Back-to-School Sale Catalog featuring home furniture deals, including shelving units and mattress pads, showcasing significant price reductions.1978 JC Penney Back-to-School Sale Catalog highlighting a colorful array of easy-care curtains with promotional discounts on various styles and colors.1978 JC Penney Back-to-School Sale Catalog featuring a vibrant fashion spread with a man and woman modeling colorful jackets and layered shirts, showcasing late-1970s youth fashion styles.1978 JC Penney Back-to-School Sale Catalog displaying a promotional image for super cord jeans and casual tops, featuring a stylish young couple dressed in retro fashion, highlighting trends from the late 1970s.

1978 JC Penney Back-to-School Sale Catalog

Original Magazines
Price:
$29.95
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Description

1978 JC Penney Back-to-School Sale Catalog – Boys’ Fashion Spread – Good Condition

This original 1978 JC Penney back-to-school catalog spread captures the bold, practical style of late-1970s youth fashion. Designed for boys in sizes 8 to 20, the page highlights everyday wear with flair—featuring colorful denim, Western shirts, Aztec-inspired sweaters, and rugged footwear. These iconic styles represent the height of department store offerings from the era, blending fashion-forward prints with durable schoolwear.

The catalog is in good condition with typical age-related surface wear. The exact item pictured is the one you will receive.
Please check photos for condition purposes. All of our items come with a plastic protective covering. We do offer combined shipping—just ask.

Clothing Highlights:

Western-Style Shirts

  • Flared collars, contrast yokes, and bold topstitching

  • Colors include white with brown yoke, red, light blue, and more

  • Buttoned chest pockets, available in multiple sizes

Aztec-Pattern Ski-Style Sweaters

  • Available in cream or navy with Nordic-inspired geometric prints

  • Ribbed cuffs and hem, long-sleeve styling

  • Sale Price: $7.19

No-Iron Denim Jeans

  • Easy-care cotton blends in shades like olive green, sky blue, plaid, and classic dark wash

  • Designed for boys’ sizes 8–20

  • Sale Price: $4.85 (Regular $5.39)

Plaid or Solid Slacks

  • Polyester-cotton blends

  • Displayed neatly in vertical stacks with coordinating button-downs

  • Paired with shirts featuring pointed 1970s collars

Shirts with Large Pointed Collars

  • Featured in solids and light patterns

  • Designed for comfort and layering

  • Style letters (E, G, etc.) indicate ordering references

Footwear:

Rugged Demi-Boots

  • Brown leather with thick, durable soles

  • Styled for both casual and dress looks

  • Sale Price: $12.72

  • Paired with both jeans and slacks in catalog layouts

Promotional Messaging:

  • 10% off select shirts and sweaters

  • 15% off demi-boots

  • Prominent “VALUE TEST” text encourages shoppers to compare quality and pricing

A nostalgic and collectible piece of American retail history, this 1978 JC Penney spread is ideal for fashion historians, collectors, or anyone drawn to the bold designs and school-day staples of late-1970s youth style.

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