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Fortune Magazine April 29, 1996 The Largest U.S. Industrial & Service Co. VG
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Giants of the Fortune 500
78 - GM: Why They Might Break Up America’s Biggest Company
If General Motors—by a wide margin the largest corporation in the U.S.—were split into four parts, its shares could be worth half again as much. But by selling off its acquisitions in the red-hot high-tech arena in order to focus on its core business of making cars and trucks, GM risks being permanently stranded in the slow lane.
By Alex Taylor III
88 - Citicorp: John Reed’s Second Act
Five years ago, as the company combatted concerns that it might actually fail, critics called for his head. Now the CEO of the largest U.S. bank is fully vindicated and pushing hard to create "a global growth company." The only problem: His profit targets may be too rich for Wall Street ears.
By Carol J. Loomis
102 - IBM: Big Blue is Betting on Big Iron Again
That’s not as dumb as it sounds. The rise of the Internet and the surge in networked computing—the client/server system—have given new life to CEO Lou Gerstner’s old warhorse, the mainframe.
By Brent Schlender
116 - AT&T: Ready to Run, Nowhere to Hide
Unbound by deregulation, AT&T wants to get more than $50 billion a year from new businesses by 2005. The plans are drawn, and the key people are in place. Now all they have to do is execute.
By Andrew Kupfer
126 - A New Name in Telephone Gear
130 - Can Wal-Mart Get Back the Magic?
A company that was built on magnificent simplicity has grown into a beast so vast and complex that Sam Walton would barely recognize it. CEO David Glass sees a bright future in food retailing and “supercenters,” but Wall Street has its doubts.
By Patricia Sellers
140 - When Industry Was Heavy
The invention of Kodachrome in the 1930s brought rich, dramatic realism to color photography. FORTUNE leaped on this new way of portraying U.S. industry—and commissioned these vintage photographs of companies destined to make the 500.
By Colin Leinster