Description
Fortune Magazine – September 10, 1979
Cover Feature: Donald Rumsfeld, CEO of G.D. Searle & Co.
Condition: Good
This issue is in good condition, with only light wear consistent with its age.
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SELECTED CONTENTS
Feature Section
62 – A Real Inflation Fighter Takes Charge at the Fed – by A. H. Ehrbar
Paul Volcker enters the Federal Reserve with firm plans to control the money supply and fight inflation.
66 – Maggie Might Make Lots of Magic – by Herbert Stein
Margaret Thatcher’s monetarist policies could revive the British economy—and her political prospects.
74 – Dow vs. Du Pont: Rival Formulas for Leadership – by Lee Smith
Two chemical giants, two strategies: contrasting approaches as they compete for dominance in a changing industry.
88 – A Politician-Turned-Executive Surveys Both Worlds – by Donald Rumsfeld
Now at the helm of G.D. Searle, the former congressman and Secretary of Defense shares insights from both public service and corporate life.
98 – The Puny Payoff from Affirmative Action in Small Business – by Peter Ross
Despite good intentions, federal programs haven’t helped many minority-owned businesses reach independence.
110 – The Tax Break That Turned a Nightmare Into a Dream – by Carol J. Loomis
A new IRS ruling turns the tables in the California cable TV war between H&B and American Cablesystems.
118 – Why a North American Common Market Won’t Work – by Walter McQuade
Free trade across the U.S., Canada, and Mexico sounds good on paper—but real barriers stand in the way.
126 – The Way to Save Nuclear Power – by Robert Gillette
A nuclear scientist outlines the steps needed to salvage America's embattled atomic energy industry.
134 – Formica’s Fight for Its Own Name
The FTC steps into a major trademark battle in the competitive world of surfaces and materials.
FRONT SECTION
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6 – The Editor’s Desk
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17 – Business Roundup
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Consumer spending holds strong
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The lull in food inflation may be short-lived
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23 – In the News
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Headlines from RCA, Chrysler, Bunker Knudsen’s successor, Brooks Brothers, and more
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35 – Bed and Board – The Biltmore Plaza, Providence
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57 – Keeping Up – by Daniel Seligman
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141 – Personal Investing – by Arnold L. Morse
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Airline stocks may be undervalued
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144 – Letters to Fortune