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Table of Contents
COLLEGE FASHIONS
99 Vogue’s eye view: whose issue is this?
100–129 Vogue’s college fashions in shops of the U.S.A.
100–101 College Issue colour capsule—all 45 fashions, shown in colour
102–103 The 1952 look—candid fashions
104–105 New sweater looks
106–107 New ideas in sweater sets
108–109 The 24-karat sweater dress; the furry cardigan coat
110–111 Everything’s sweater looking—raincoats, jackets, dinner separates
112–113 Brand-new gabardines
114–117 Blue with green for evening
118–119 Ballroom separates—new length
120–121 The overblouse
122–123 The shirt jacket
124–127 Camel colours; camels in combination
128–129 Faraway necklines
OTHER FASHIONS
144–145 Day news—smooth wool sheaths, coat-wool jackets
146–147 Dinner news—short sheaths, satin wrappings
148–149 Pick a coat with a less-fitted fit
150–151 Pick a coat with straighter fullness
158–163 Young colour plans—use a priming coat
164–165 Vogue Patterns—new coat dress in coat fabrics
166–167 Mrs. Exeter’s sweater dresses
168 Luggage—in and out of college
MEMO TO MEN
130–131 Young man’s wardrobe charted for college; what to add, when
ARTICLES • FEATURES • PEOPLE
132–133 Captain Molyneux – Allene Talmey
134–137 I Love the Japanese Theatre – Joshua Logan
Puppet theatre, in Osaka; Kabuki theatre, in Tokyo
138–139 “Women Can Fly As Well As Men” – Jacqueline Cochran
139 People Are Talking About . . .
140–143 Paris Parties
152–153 Before Bandwagons: All Young
154–155 Lippold “Full Moon”—Sculpture in Wire
156 No Wallflowers—No Belles – Catherine Cheremeteff, Vogue’s 1952 Prix de Paris winner
ENTERTAINMENT
128–129 They Drink Tea at College—
90 Teacups, tea trays
PRIX DE PARIS
88,91 Vogue’s 18th Prix de Paris, rules and quiz
157 What Kind of Girl Wins the Prix de Paris?
BEAUTY
117 Evening blues with greens: “Ivory Angel” – Angel Face
125 With camel: two-in-one lipstick, “Red Cactus” and “Sun Gold”
170–171 Discoveries in beauty
DEPARTMENTS
92–93 Vogue’s School Directory
94–95 Shop Hound
182 Vogue’s Buying Guide
COVER: For details, and for a full-length look at this suit, see page 168.
A classic early-1950s Vogue edition, the August 15, 1952 issue features model Ruth Neumann photographed by Richard Rutledge for the annual College Issue. This richly detailed edition showcases collegiate trends, practical yet polished wardrobes, and affordable fashion finds, while highlighting international features such as Joshua Logan’s exploration of Japanese theatre and Jacqueline Cochran’s essay on women in aviation. With its mix of youthful elegance, global insight, and mid-century charm, this issue stands as a vibrant reflection of postwar optimism and American sophistication.











